Will Smith Book Launch

Synopsis

In celebration of Will Smith’s Autobiography release titled ‘Will’. Romaine created a fun and irreverent, looping social media video to visualise what it may feel like for the reader when reading Will’s book. The idea was to be immersed into some key moments/scenes of Will’s life through the years. The video had to feel like a journey to complement the book. For this reason, there was a mixture of scenes selected that exemplified Will as the movie star, but also on a more personal level, as a father, husband and son.

This video took weeks of planning, to collate the best clips publicly available, and to edit them in a way that best told the story and took the viewer on a fun journey.