Disney Parks – NY Times Square

Category
2D Animation, DOOH, Live Action, TV / WEB
About This Project

Client:

Disney Parks

Castle Build:

Romaine Reid

Augmented Reality Character Builds:

Rich Hayes

Valentine Obasuyi

Creative Direction:

Grand Visual

Disney Parks pushed a massive marketing campaign in Times Square to promote their world famous theme parks. As a result, Grand Visual were briefed to produce an augmented reality experience for the public. This involved members of the public interacting with their favourite Disney characters.

Romaine was billed with the responsibility of creating a magical Disney Castle, which was quickly built across 10 separate screens on the American Eagle displays. Although this was a tall task (in more ways than one), it was achieved through manipulating the image of the castle and animating the build separately. It turned out to be a massive success!

Copyright material owned by Disney.